CFI Named Official Online Trading Partner of the 2025 Turkish Airlines EuroLeague Final Four
9 hours ago
CFI, the MENA’s leading online trading provider has announced its new designation as the Official Online Trading Partner of the 2025 Turkish Airlines EuroLeague Final Four, taking place at the Etihad Arena in Abu Dhabi. This collaboration, in partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), marks a significant milestone for CFI, further strengthening its association with world-class sporting events and expanding its global brand presence. This agreement underscores the group’s commitment to connecting with broader audiences through high-impact platforms and celebrating values of performance, excellence, and unity.
The Turkish Airlines EuroLeague Final Four is the final stage of the most prestigious club basketball League in Europe, bringing together the top four teams from across the continent to compete for the championship title. As the Official Online Trading Partner, CFI will benefit from widespread brand visibility across broadcast, digital, and on-ground platforms.
“We are delighted to welcome CFI as a new partner for our signature event, the Turkish Airlines EuroLeague Final Four,” said Gawain Davies, Chief Commercial Officer of Euroleague Basketball. “Partnering with CFI, the leading online trading platform in the MENA region, perfectly aligns with our ambition to grow the EuroLeague brand and business across the Middle East. The Final Four in Abu Dhabi presents a unique opportunity to showcase the true spirit of EuroLeague Basketball to new audiences and markets.”
The partnership will also allow CFI to engage with fans through various experiences that reflect the brand’s values of innovation and excellence. From interactive moments to exclusive experiences for selected guests, CFI aims to contribute to the overall excitement of the Final Four.
“We are proud to support the Turkish Airlines EuroLeague Final Four in Abu Dhabi, a global celebration of sport, unity, and excellence,” said Hisham Mansour, Co-Founder and Managing Director of CFI Financial Group. “This partnership reflects our values and aligns with our strategy to connect with the communities where our audiences live and engage—through moments that inspire, unite, and create lasting impact.”
This collaboration is yet another step in CFI’s broader strategy to align with platforms that amplify its presence and impact. With Abu Dhabi, the capital of CFI´s headquarters country, as the home of several key initiatives, CFI aims to build deeper connections with its audiences by participating in cultural and sporting events that resonate with the values of ambition, discipline, and achievement—core principles shared by traders and athletes alike.