Certina Extends Sauber F1 Sponsorship
January 14, 2013
Swiss sports watch brand Certina has renewed it’s long-term partnership with Sauber F1 Team.
The Certina lettering will appear on the sidepod wind deflectors as well as on the helmet visors of both drivers. Certina will also be providing its precision sports timepieces to drivers Nico Hülkenberg (DE) and Esteban Gutiérrez (MX) as well as the entire race team.
“Certina has always been strongly committed to cutting-edge technology,” says Monisha Kaltenborn, CEO of the Sauber F1 Team, “and that’s an ideology we share. Since 2005, we have also been united by an enduring partnership that embraces common values such as innovation and efficiency. These are key factors behind the upturn in the Sauber F1 Team to which Certina has made a definitive contribution.”
Adrian Bosshard, President von Certina, corroborates this: “After an eight-year partnership with the Sauber F1 Team, we are delighted to be continuing to make use of this dynamic and innovative Formula One platform. The Team’s professional work ethic and typical Swiss mindset are the perfect match for our brand.”