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Coca-Cola’s Sprite Becomes NBA’s Lead Brand Association
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Red Bull Racing Extend Casio Sponsorship Deal
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IPL’s Kings XI Punjab Reveal 4 Major Sponsor Renewals
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Wal-Mart Sign Non-Exclusive Licensing Agreement with NASCAR
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MLS Commissioner Lauds Whitecaps Superior Sponsor Tie-ups
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Struggling Wolfsburg Sign Borbet Sponsorship
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Allstate Named Official Insurance Sponsor of MLS
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Under Armour Become MLB’s Official Performance Footwear Supplier
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Ennis Among Six Brits’ to be Supported by 2012 Sponsor BP
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IPL’s Kochi Franchise Signs Lotto as First Official Sponsor
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DHL to Deliver Manchester United Partnership
General Motors join FIA Formula One World Championship in 2026
Formula 1 announced has reached an agreement in principle with General Motors (GM) to support…