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F1 signs KitKat as official chocolate bar
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Euroleague Basketball renews partnership with Uludag Beverage
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iSportConnect signs Corsight AI as latest client
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Scuderia Ferrari signs IBM as fan engagement and data analytics partner
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Cricket West Indies secures media rights deal with ESPN Caribbean
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Aston Villa names Nemiroff as vodka partner
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NFL extends On Location partnership until 2036
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Leicester Tigers renew partnership with Yakult
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Hisense named first Official Partner of the FIFA Club World Cup 2025
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Tixr teams up with Royal Windsor Horse Show
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UEFA commits 1bn euros to grow women’s football
Avenue makes significant investments in Mercury 13 to boost women’s football
Mercury/13, the pioneer multi-club ownership group dedicated to women's football, and Avenue Sports Fund, a…