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FIBA and Schelde Sports extend partnership for premium backstop units until 2028
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Anthony Joshua becomes co-owner of a Hexagon Cup team
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Pirelli enters tennis with Australian Open deal
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Adidas inks multi-year partnership with Mercedes-AMG Petronas F1 team
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Euroleague Basketball renews partnership with IMG
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Southampton Football Club inks partnership with Dominoes
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Avenue makes significant investments in Mercury 13 to boost women’s football
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LFP Media partners with Sport 24 to bring Ligue 1 McDonald’s highlights
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NEOM and Rajasthan Royals celebrate successful second edition of cricket program
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Baller League raises $25m in Serie A funding
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AFC renews broadcast deal with Sport 24 until 2028
Williams Racing signs Atlassian as title partner in their “biggest partnership deal”
Williams have secured what the British Formula 1 team describes as the “biggest partnership deal”…