Case Studies

IAAF World Championships Brings Positive Coverage for Athletics With New Coe Era Set to Begin

By Tariq Saleh Following a difficult few weeks leading up to the IAAF World Championships…

read Case Studies

Case Studies

Rugby World Cup 2015 Business Preview

By Tariq Saleh The 2015 Rugby World Cup is just under a month away and…

read Case Studies

Case Studies

SPECIAL REPORT: The Evolution of Marketing and the Rise of Race of Champions

In today’s hyper-connected world it’s getting harder to remember what it was like to be…

read Case Studies

Case Studies

Modern Pentathlon Looking to Change Perceptions With New Streamlined Laser-Run Event

By Christian RadnedgeThe secretary general of the Modern Pentathlon Federation (UIPM) insists their new slimmed…

read Case Studies

Case Studies

Tottenham Launch Digital Strategy in Korea to Capitalise on Heung-min Son’s Exploits

By Christian Radnedge The signing of Asian players has usually been cynically derided as a…

read Case Studies

Case Studies

Shortlisted Sports Stepping up Efforts for Inclusion into Tokyo 2020 Olympics

With Olympic Agenda 2020, the International Olympic Committee (IOC) made a landmark ruling which allowed…

read Case Studies

Case Studies

Media: the 4th Estate in Anti-Doping – Ben Nichols, WADA

By Ben Nichols, medstore WADA Senior Manager, order Media Relations and Communications As the global…

read Case Studies

Case Studies

IAAF Congress and Presidential Election as it Happened

That's it for our live updates from the IAAF Congress in Beijing, once again congratulations…

read Case Studies

Case Studies

Premier League 2015/16 Season Business Preview

By Tariq Saleh Pre-season tours The clock is ticking down until the kick off to another…

read Case Studies

Case Studies

Exclusive: Poll Shows Support for Bubka in IAAF Race

By Christian Radnedge Sergey Bubka is the right man to lead the reform of the…

read Case Studies

Case Studies

Women’s World Cup 2015: Benefits of Synthetic Turf

Synthetic turf’s place within elite sport is taking a major step forward over the next…

read Case Studies

Case Studies

FA Could Be Missing Opportunity With England Women Merchandise

By Christian Radnedge A familiar sight at a men’s football match for many years now…

read Case Studies