Rip Curl Australia leverages Hookit data to identify the best content initiatives and styles, which has helped them to drive double revenue through social media, here is how.
Case Study: How Hookit Helped To Double Ripcurl’s Social Media Revenue
Case Study: How Hookit Helped To Double Ripcurl’s Social Media Revenue
Rip Curl Australia leverages Hookit data to identify the best content initiatives and styles, which has helped them to drive double revenue through social media, here is how.
The Challenge
The Rip Curl marketing team wanted to identify what types of content drove the most value for their brand and drove the most engagement with their target consumer.
The Action
With the Hookit platform, Rip Curl was able to tag their posts and identify trends among the top-performing posts. They looked at posts across many categories, including:
● Athlete vs Product Posts
● Landscape vs Portrait Orientation
● Frequency of Posts
“Hookit has helped us refine our partnerships and approach our digital marketing strategy in a whole new way. We now clearly see what engages with consumers and how valuable this is to driving sales for the brand.” – Sam Hopgood, Digital Marketing Manager, Rip Curl.
The results
Through Hookit data, Rip Curl was able to identify that 2 posts a day on Instagram was ideal, portrait orientation was more effective than landscape, and athlete images and videos had more engagement than simple product-focused posts. From these insights, Rip Curl Australia pursued a strategy of posting portrait-oriented athlete images and video twice a day, driving the following results:
● 40% increase in social engagement
● $600k EMV in 6 months
● 2x revenue from organic social media in Australia compared to other Rip Curl regions
Seeing these results, Rip Curl’s Global Digital Unit has begun to spread this strategy to other regions, increasing revenue there as well.
