Case Study: How A Fan Engagement App Bolstered Fan Engagement For The Helsinki Cup And KuPS

Case Study: How A Fan Engagement App Bolstered Fan Engagement For The Helsinki Cup And KuPS

Choicely, a Finland-based fan engagement platform for media, sports & entertainment partnered with Helsinki Cup and KuPS to launch their respective apps to engage fans. Choicely provides advanced technology for content owners who want to engage & monetise their traffic. Choicely worked with the Helsinki Cup, one of Europe’s largest junior tournament to create an […]

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The Challenge

The Helsinki Cup and KuPS needed a way to better serve their users and therefore employed fan engagement platform Choicely for their new apps.

As to why Choicely was the preferred choice, Helsinki Cup CEO Kirsi Kavanne says: “We had an app already in 2019, but we were not too satisfied how it performed technically and from the users perspective. We were really satisfied with metrics of the app (downloads and time used per session which was an amazing 9.5 minutes.”

The Action

A fan survey revealed that “this year 74% felt that the Helsinki Cup app was the most important source of information” (the number in 2019 was 40%, when the app was provided by a different company).

Kavanne further adds as to why Choicely is better and easier to access/use than other apps in the market, “We found the Choicely app platform extremely easy to work with. We don’t have any tech people in house and it was easy to create and manage content with our own team plus our communications agency. Choicely team also gave us personal support whenever we had a question.”

Given the current scenario (Covid-19 era), technology’s role has become of great importance and organisations are coming up with innovative fans to enhance fan engagement. Choicely offers multiple competitive advantages, such as: advanced, modular & highly engaging tools easy scalability to millions of simultaneous users easy integration to existing websites & apps fully GDPR compliant brand engagement & acquisition tools for sponsors attractive local pricing to fit market needs native, localised app creator and publisher.

Meanwhile, KuPS is the leading Finnish football team and 2019 champion in the Finnish league. The city they represent has some 100 k inhabitants (ie small town teams can afford this as well). Choicely and KuPS launched a brand new KuPS app in July 2020 with great traction and feedback from KuPS fans. The merchandise store performance increased by 256% when comparing 2 weeks pre and after the launch of KuPS app.Within a day, the KuPS app hit over 1500 downloads and immediately hit the App Store and Google Play Sports app listing Top 1.

The results

“We want to serve our stakehoders (teams, players, coaches, parents, sponsors) in a best possible manner. Having a modern eary to use app platform is the centerpiece of this strategy. The app is now and in the future the primary channel for our communication and interaction. We do naturally use also our web site and social media channels as complimentary communication channels. We can warmly recommend Choicely to any other sports organization whether big or small,” Kavanne added.

Juuso Ikonen, Head of Digital, KuPS said: “KuPS-app has been a great tool for us to reach our followers and bring our club closer to the supporters than ever. Push notifications are powerful element to get our latest news to the fans. It also gives us a lot of opportunities to co-operate with our partners. There is still a lot to explore!”

Kaius Meskanen, CEO, Choicely said: “Working with KuPS team has been an exceptional experience and a great learning for me. We created a KuPS app that features customized app experience for men’s & women’s teams, soon to be followed by the junior team as well. The team learned quickly how to drive traffic from social into their app that now works as their main media, combining content from social channels and showing exclusive snackable content on game days and interesting news & activations between the games.”

“We want to serve our stakeholders (teams, players, coaches, parents, sponsors) in a best possible manner. Having a modern eary to use app platform is the centrepiece of this strategy. The app is now and in the future the primary channel for our communication and interaction. We do naturally use also our web site and social media channels as complimentary communication channels. We can warmly recommend Choicely to any other sports organisation whether big or small,” Kavanne added.

Choicely, a Finland-based fan engagement platform for media, sports & entertainment partnered with Helsinki Cup and KuPS to launch their respective apps to engage fans.

Choicely provides advanced technology for content owners who want to engage & monetise their traffic. Choicely worked with the Helsinki Cup, one of Europe’s largest junior tournament to create an app and with 17k downloads it dominated the Finnish sports apps listing in App Store & Google Play holding the Top 1 spot throughout the whole tournament.

Kavanne further adds as to why Choicely is better and easier to access/use than other apps in the market, “We found the Choicely app platform extremely easy to work with. We don’t have any tech people in house and it was easy to create and manage content with our own team plus our communications agency. Choicely team also gave us personal support whenever we had a question.”

Given the current scenario (Covid-19 era), technology’s role has become of great importance and organisations are coming up with innovative fans to enhance fan engagement. Choicely offers multiple competitive advantages, such as: advanced, modular & highly engaging tools easy scalability to millions of simultaneous users easy integration to existing websites & apps fully GDPR compliant brand engagement & acquisition tools for sponsors attractive local pricing to fit market needs native, localised app creator and publisher.

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