Molson Coors Brand Director joins CMOs at Sports Marketing Masterclass
October 4, 2016
iSportconnect, the world’s largest global private network of sports business executives, is delighted to announce Jim Shearer, Brand Director of Molson Coors, as the latest panellist for the iSportconnect Sports Marketing Masterclass.
The event will be taking place K&L Gates offices in London on Thursday 20th October 2016 and will begin at 10:00am BST.
This Masterclass will be held in partnership with Epsilon, a global marketing agency who see what others don’t.
Since joining Molson Coors, Jim has worked across all functions within the Commercial organisation of Molson Coors Brewing Company (UK) and is currently responsible for overseeing the Carling brand – the “jewel in the crown” of the Molson Coors portfolio – as Brand Director.
As Head of Sponsorship, Jim led Carling’s ground-breaking and award-winning sponsorships in music and football such as “The Carling Weekend” and “The Carling Cup”. After leading the On-Trade channel for Customer Marketing, he then headed up a sales channel comprising of some of the UK’s leading leisure retailers such as Mitchells & Butlers, Whitbread and JD Wetherspoon.
Now Jim is accountable for the performance of the Carling brand, tasked with energising the brand in order to maintain and strengthen its position as the Number 1 alcoholic drinks brand in the UK.
Jim joins a number of other CMOs and marketing directors’ as a panellist at the Sports Marketing Masterclass:
WHAT MAKES THIS EVENT DIFFERENT?
– The Masterclass series of events are invitation only, open exclusively for top level executives at governing bodies, sports teams and sponsorship brands. This means no agencies!
– All Masterclass events follow the Chatham House Rule. All discussions must stay inside the room and there will be no press in attendance.
– The event capacity is capped at 50 delegates allowing intimate access to key decision makers in the sports industry.
– There is no charge for attending this event
Invitation Policy: The Sports Marketing Masterclass is an exclusive invitation-only event for senior sports marketing executives and other similar positions at governing bodies, federations, teams/clubs, broadcasters and brands only.
To register your interest, please contact: adi@isportconnect.com
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