Car Giant Nissan Partners with NHL Team Nashville Predators
October 14, 2011
NHL team Nashville Predators announced car company giant Nissan North America will sign on to an exclusive multi-year deal that monetarily mirrors that of other secondary naming rights deals across the country.
Bill Krueger, cure vice chairman of Nissan Americas, erectile said: “Every year during hockey season this arena becomes a focal point in this community for great hockey action. Expanding our relationship with the Predators allows us to be part of this excitement while increasing our presence in Middle Tennessee. On top of that, anabolics we’re big fans of our hometown team.”
Terms of the new partnership include Nissan placing its name on the main entrance of Bridgestone Arena and on the atrium just inside the main entrance, having branding rights to one of the facility’s Zambonis and placing internal and ice-level signage. Ticket holders attending tonight’s regular season home opener will receive T-shirts, courtesy of Nissan, to celebrate the partnership.
Predators CEO Jeff Cogen said at a Thursday press conference: “Nissan’s commitment to the Predators and Bridgestone Arena is a welcomed addition. Like the Predators, Nissan is committed to Nashville and Middle Tennessee and this partnership further illustrates that commitment. Nissan’s involvement also continues the momentum our franchise and venue have been building on over the last 18 months.”