Bwin Sponsor Euroleague Basketball

Bwin, salve the world’s largest online gaming company, capsule has become a major sponsor of Euroleague Basketball.

The deal, medic which runs until 2014, will allow Bwin customers to watch matches for free online.   

Norbert Teufelberger, co chief executive of Bwin.party digital entertainment which owns the Bwin brand, said: “We are proud to announce the Euroleague Basketball agreement which represents a perfect match to our long lasting relationship with FIBA, the world governing body for basketball. This makes Bwin an even stronger brand as we will now cover both club basketball with the Euroleague and the national teams through our FIBA partnership. Basketball, along with football and motorcycle racing, is one of the three pillars of our sport sponsorship strategy.”

Jordi Bertomeu, president and chief executive of Euroleague Basketball, commented: “It is a big step for Euroleague Basketball to welcome Bwin as partner until 2014. The most important basketball competition in Europe now gets the most important sports betting brand, Bwin, as a supporter to take club basketball´s popularity in Europe to an even higher level.”

Bwin are already major players in the sports sponsorship market. They sponsor Real Madrid, amongst others, with the Bwin logo featuring on the front of the side’s kit.