Bundesliga Partners With FanCode For The Exclusive Destination Fans In India, Signs Deal With Sky Mexico
September 18, 2020
FanCode, India’s first multi-sport aggregator platform by Dream Sports, has exclusively partnered with Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga, to show Bundesliga action every single week. With this exclusive multi-year partnership, FanCode becomes the only destination for sports fans in India to experience comprehensive coverage of the Bundesliga, one of the world’s most popular sports leagues. The Bundesliga features some of the biggest teams in the world including the current UEFA Champions League winner, FC Bayern München, along with Borussia Dortmund, RB Leipzig, FC Schalke 04 and VfL Wolfsburg.
Indian football fans will now have easy access to watch all the games and follow superstars like Robert Lewandowski, Thomas Müller, Erling Haaland, Marco Reus and Manuel Neuer, exclusively on a single platform. For the very first time, Indian football fans will have access to every single game from the league which will be exclusively live streamed on FanCode, as well as the German Supercup which this year takes place between Bayern and Dortmund.
Besides live streaming, FanCode users can access comprehensive coverage of the league, including game highlights, news, live blog commentary, extensive fantasy research resources. Through this partnership, the Bundesliga will have direct and extensive reach to the 100M+ unique Indian sports users that are part of the Dream Sports ecosystem across their portfolio brands.
Talking about the new and exciting partnership, Robert Klein, CEO, Bundesliga International, said, “Germany and India share a world-renowned passion for sport and we believe that the fast, high-scoring football of the Bundesliga is the perfect fit for Indian fans. India is one of the largest and fastest markets for digital growth and this opportunity to utilise FanCode was a key factor in our decision making. By working in partnership with Fancode, we are able to reach over 100 million highly engaged sports fans through the Dream Sports ecosystem, and we are excited to use the highly innovative and interactive Fancode platform to reach more Bundesliga and sports fans in India than ever before.”
Talking about the fan experience, Yannick Colaco, Co-Founder of FanCode, said, “FanCode is committed to bringing depth and breadth to the sports experience in India by promoting a multi-sport culture through digital innovations. As the exclusive fan destination for Bundesliga, we have an opportunity to bring a new-age experience to Indian sports fans that are tailored to their preferences. As one of the most widely followed football leagues in the world, we are looking forward to engaging and onboarding new and existing Bundesliga football fans on the platform to further build on their fandom quotient.”
Commenting on the exclusive partnership, Prasana Krishnan, Co-Founder of FanCode, said, “We are very excited to partner with such a prominent football league as the Bundesliga. While the popular European league is widely followed by avid football fans across the globe, the league is gaining traction among Indian football fans as well. There are many local fan clubs that enjoy and immensely follow the league in India. With this partnership, Bundesliga becomes our largest football association and our flagship football property. Together, we will bring comprehensive fan experience to Indian fans like never before and further support in increasing the popularity of football in India.”
The 2020-21 season is scheduled to begin today, September 18. The defending champions FC Bayern will launch the 58th Bundesliga campaign with a home game against FC Schalke 04 at the Allianz Arena in Munich, Bavaria. The Bundesliga is also associated with Dream11 as their Official Fantasy Sport Partner.
SKY Mexico
SKY Mexico has agreed a two-year deal with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, to become the home of the Bundesliga and Bundesliga 2 in Mexico and Central America. The deal, which begins at the start of the 2020-21 season, ensures that SKY Mexico will show live Bundesliga action every Matchday, as well as the German Supercup and the all-important promotion/relegation play-off matches at the end of each season.
With this new agreement, SKY Mexico has the rights to exclusively broadcast three Bundesliga matches each Matchday within Mexico, as well as non-exclusive access to the other six matches taking place. In addition, SKY Mexico will also launch a channel dedicated to its Bundesliga coverage, featuring regular shoulder programming, such as the Bundesliga’s “Weekly” show, which brings fans all the latest news and updates from their favourite clubs, as well as the highlights show to wrap up all the action from every Matchday throughout the season.SKY Mexico Head of Content Juan Carlos Muñoz said: “We celebrate this new partnership and welcome the Bundesliga to SKY, where all fans can enjoy every Matchday, having the certainty of the largest live broadcasting coverage of the competition in Mexico, as well as the latest news and special programming. We are glad to reinforce our promise to provide the best competitions to our subscribers, as part of our long-term strategy alongside our new partners.”