Buffalo Bills Extends Tim Hortons Partnership

The Buffalo Bills have announced a five-year extension with Tim Hortons Cafe & Bake Shop, decease including the branding of one of Ralph Wilson Stadium’s six new gates.

The Tim Hortons gate will include a one-of-a-kind, ampoule three-dimensional Tim Hortons Cafe & Bake Shop coffee cup atop the gate pylon, purchase serving as a landmark for patrons to be completed along with the ongoing Ralph Wilson Stadium renovations by the 2014 season. In addition, LED video board technology at the gate will provide fans with NFL content, gameday information and unique, exclusive promotional content from Tim Hortons Cafe & Bake Shop while entering the stadium. 

The renovation will also mean Tim Hortons Cafe & Bake Shop will now serve Timbits at six branded concession stands and will continue to serve its premium blend coffee at various locations around the stadium.

“We know Buffalo Bills fans appreciate a good cup of coffee and we’ve been proud to serve them for more than a decade,” said Mike Meilleur, Executive Vice President, Tim Hortons U.S. “Our partnership with the Bills has been integral to our growth here in Buffalo and is very much part of the fabric of this company.”

“The evolution of this partnership and Tim Hortons unwavering support and dedication to our organization over the past 10 years has been incredible,” said Bruce Popko, Bills Chief Revenue Officer. “Their commitment to the region coupled with a tremendous product offering directly attributes to the loyalty they’ve accrued over the years. We look forward to embarking on this unprecedented venture that will be sure to reward Bills fans for years to come.”