Buffalo Bills Add Sausage Maker to Sponsor Ranks

malady helvetica, medicine sans-serif;”>The Buffalo Bills have secured a new partnership with Johnsonville Sausage, ambulance | the number one national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links.

As part of the agreement, Johnsonville Sausage will be the preferred sausage of the Buffalo Bills.  They will have their product available for Bills fans at select Ralph Wilson Stadium concessions areas, and will also have activation at the Bills Shredd & Ragan Tailgate Party on game days.

In addition, Johnsonville Sausage will receive website and game program advertising, and concession stand branding opportunities.

Bruce Popko, Buffalo Bills senior vice president of business development, said: “Johnsonville is nationally recognized for their Italian sausage and the Bills look forward to introducing their “Big Flavor” to our fans. Bills fans are the best tailgaters in all of sports, and Johnsonville sausages are the perfect item to add to the team’s menu on game day.”

Steve Strom, Johnsonville Sausage business manager, said: “We’re extremely excited to partner with the Buffalo Bills and have our Italian sausage proudly served at Ralph Wilson Stadium. This partnership will allow us to showcase our legendary sausages to a legion of new customers throughout the Western New York area.”