British Welterweight Boxer Kell Brook Signs with Adidas

Promising young British Welterweight boxer, Kell Brook has signed a sponsorship deal with Adidas, to become the global sport brand’s UK boxing ambassador.

Brook’s first outing in the iconic three stripes brand will be on October 8 at Ponds Forge in his hometown of Sheffield when he fights the dangerous Pole Rafal Jackiewicz in a World title eliminator.

The Steel City hero is gunning for a World title shot after stepping up in class with an impressive points victory over teak tough Lovemore N’dou in June, and his deal with Adidas is another step towards super stardom for the 25 year-old.

‘I’m thrilled to join some of the biggest names in sport as an ambassador for Adidas,” said Brook. ‘Their range is fantastic and I cannot wait to step out in Sheffield and put on a great show in my new gear.’

David Mills, managing director of Cimac, the official suppliers of Adidas boxing in the UK, added: ‘We recognise true quality in boxing and that is why we are excited to sponsor Kell. We believe he will be a future world champion and we are excited to be part of the journey.”