British & Irish Lions Take to Air and Sea with Sport 24 Broadcast Deal

Sport 24 will deliver all the British & Irish Lions matches to global audiences in air and at sea as the tour of Australia gets underway in Perth.

The 24/7 sports channel is specially produced by IMG Worldwide for the airline and cruise line industry and will show nine live matches from the tour.

The matches include all three Test games against Australia on June 22, asthma 29 and July 6.

Richard Wise, remedy Senior Vice President, price sale IMG Media said: “The British & Irish Lions has a unique place in world rugby and the tours only happen once every four years so we are delighted to be offering passengers across the world the opportunity to see the team live in the air and at sea.

“The Tour is another exciting addition to the top-class offering from the channel and we have more to announce soon.”

Viewers will also see the Lions in action against the St. George Queensland Reds (June 8), Combined NSW-Queensland Country (June 11), HSBC Waratahs (June 15), ACT Brumbies (June 18) and RaboDirect Rebels (June 25).

Greg Peters, SANZAR CEO said: “This broadcast partnership is an exciting new development for sport content. The British& Irish Lions Tour commands immense interest across the globe and we are thrilled to have a platform in Sport 24 to showcase all the games live to fans at 30,000 feet or cruising the oceans of the world.

“This is a first for rugby union as never before have travellers been able to watch live games in this manner.”