Britannia Named Official Charter of Cowes Week Sailing Regatta
November 12, 2012
Cowes Week Limited (CWL) has announced a new partnership with Britannia Corporate Events and Solent Events who have joined forces to become the official charter suppliers of the world’s best-known sailing regatta.
The new relationship provides the event organisers with access to a diverse fleet of high-quality yachts, pills ensuring that CWL’s invited guests have the opportunity to experience competitive racing first-hand at the world-class event. Individual racing slots will also be made available to mixed ability crews on each day of the event with prices from £164 per day per person.
According to CWL’s Sales and Marketing Director, Michelle Warner, this latest relationship further reinforces the inclusive approach taken by the regatta organisers: “Aberdeen Asset Management Cowes Week is an event for everyone. For those with limited sailing experience there are ways to take part in the racing action with experienced professional crew, and for those with plenty of experience but no boat, a simple bareboat charter is an option. Between them, Solent Events and Britannia can cater for these two extremes, and everything in between!”
Commenting on the announcement, Simon Boulding, Marketing Director of Britannia, added: “Britannia is delighted to be appointed as an Official Charter Partner to Aberdeen Asset Management Cowes Week and we’re looking forward to working alongside Solent Events. Between us, our two companies have a fleet of over 40 high-quality yachts available for the regatta and, when combined with our new VIP hospitality area in the heart of Cowes, we have a superb offering for our clients. Britannia is very excited about this new relationship and looks forward to building on our already strong connections with Solent Events.”
CWL has enjoyed a relationship with Solent Events’ sister company, Solent RIB Charters, for the last 12 months and will build upon these established foundations with the new relationships.
Account Manager for Solent Events and Cowes resident, Simon Hedley said: “Cowes and Aberdeen Asset Management Cowes Week are personally very dear to me having grown up alongside and sailed in this world renowned regatta. Both Solent Events and Britannia Corporate Events have very strong ties with Cowes and decided that as a joint force, sharing similar values, we could bring more to the event by pooling resources and providing unparalleled knowledge to play our part in its continued success. We are very much looking forward to providing the best possible hospitality both on and off the water for the event and to working with Cowes Week Limited, their other supporting sponsors and suppliers”.