Brentford FC inks partnership with sports technology company Eyeball.Club
12 hours ago
Eyeball.Club, an industry-leading sports technology company revolutionising how professional football clubs scout and recruit young talent, has announced a renewal of its partnership with Brentford FC.
The Bee’s will utilise Eyeball.Club’s software to help uncover previously hard-to-obtain young talent from all four corners of the globe, with the utilisation of the technology playing a fundamental part of the clubs talent identification strategy alongside traditional scouting methods.
Brentford’s recruitment strategy is heavily informed by data analytics, and their commitment to adopting cutting-edge analytics tools like the Eyeball platform, has shown how harnessing data can drive success on the pitch and beyond.
The foundation of Eyeball.Club’s platform is full match video, and computer vision AI, data analytics, and video analysis which is leveraged to provide clubs with a comprehensive view of emerging talent across multiple markets and continents. By digitising the scouting process, Eyeball.Club allows clubs to scout talent from under-represented regions, finding future football stars earlier than ever before with the potential to generate profit from player sales in the future . The platform has been lauded for improving the accuracy and efficiency of player evaluation, providing valuable insights to football clubs from around the world.
Eyeball.Club Founder Benjamin Balkin said: “We are extremely proud to be renewing our partnership with Brentford FC, one of the most exciting teams in the Premier League. At Eyeball we are using data and AI technology to help professional clubs like Brentford unearth undiscovered and undervalued talent in places that other scouts and platforms aren’t even looking yet.
He added: “Brentord has been at the forefront of utilising data and data science to drive their recruitment strategy in recent seasons and their innovative and structured approach to tactics and recruitment is one of the best in world football. The renewal of our partnership will continue to help support the club in their efforts to identify talent around the globe.”
Chris Bradley Head of Scouting at Brentford FC said: “Eyeball plays an important role in our ability to identify and assess youth players across key emerging talent markets. It has streamlined our scout’s assessment process, allowing us to act quicker and more effectively on players of interest.”