Brentford FC inks partnership with sports technology company Eyeball.Club
December 4, 2024
Eyeball.Club, an industry-leading sports technology company revolutionising how professional football clubs scout and recruit young talent, has today announced a renewal of its contractwith Brentford FC.
The Bee’s will utilise Eyeball.Club’s video software to help uncover young talent from all four corners of the globe, with the utilisation of the video technology playing a key part of the clubs talent identification strategy assisting traditional scouting methods.
Brentford’s recruitment strategy is heavily informed by data, and the club has committed to adopting their own cutting-edge analytics tools harnessing data that can drive success on the pitch and beyond.
By digitising the scouting process, Eyeball.Club allows clubs to scout talent from under-represented regions, finding future football stars earlier than ever before with the potential to generate profit from player sales in the future.
Eyeball.Club Founder Benjamin Balkin said: “We are extremely proud to be renewing our contract with Brentford FC, one of the most exciting teams in the Premier League. “Brentford has been at the forefront of talent identification in recent seasons and their innovative and structured approach to tactics and recruitment is one of the best in world football. The renewal of our contract will continue to help support the club in their efforts to identify talent around the globe.”
Chris Bradley Head of Scouting at Brentford FC said: “Eyeball plays an important role in our ability to assess, through video, youth players across key emerging talent markets. It has assisted our scout’s assessment process, allowing us to act quickly on players of interest.”
Brentford FC are now an established team in the Premier League, having won promotion in 2021 and they join over 150 other teams around the globe in utilising the best-in-class video technology that Eyeball.Club has to offer. Eyeball.Club is currently operating in over 30 countries with some of the world’s leading clubs using the platform including from the Premier League, La Liga, Serie A, and Bundesliga.