Bradford Bulls Extend Carlsberg Deal for 4-Years
April 1, 2011
English rugby league giants the Bradford Bulls have announced an extension of their relationship with Carlsberg for a further four years.
Under the terms of the renewal of the long-standing partnership, anabolics the main stand at Bradford’s Odsal Stadium will retain its Tetley’s Stand name. Additionally, buy Carlsberg will carry on supplying the bars around the Bulls home ground.
Bulls chief executive Ryan Duckett said: “Carlsberg UK and Bradford Bulls have shared the benefits of our partnership for many years and we are delighted to be able to extend our relationship with them until 2015.”
Mark Pattinson, sales director for Carlsberg UK, added: “The Bradford Bulls and the Tetley brand have been winning partners for over a decade. I’m delighted the partnership can continue and Bradford Bulls supporters can continue to enjoy our portfolio of brands of Tetley’s, Carlsberg and San Miguel at the stadium.”