Boston Red Sox announces Samuel Adams as official beer partner
December 13, 2017
American baseball team Boston Red Sox has named local brewer Samuel (Sam) Adams as its official beer partner.
As part of the agreement, there will be two Sam Adams experiential bar areas: the right field roof deck will now be known as the ‘Sam Deck’, and a bar area located beneath the third base stands will be known as ‘Sammy’s On Third’.
Sam Adams will also have the opportunity to partner across New England and in Fort Myers at JetBlue Park.
Jim Koch, founder and brewer of Sam Adams, said: “I moved to Boston the year of the ‘Impossible Dream Season’. Now visitors to this historic ballpark will enjoy the freshest Sam Adams beer, while watching an incredible team, playing under our sign over in right field. It’s my personal impossible dream come true.
“We got our start right here in Boston, and for the past three decades we’ve worked our butts off to stay independent and brew great beer. As the official beer of the Red Sox, we get to celebrate our New England roots with millions of other fans as soon as the season kicks off.”
Sam Kennedy, Red Sox president and CEO, said: “Both the Red Sox and Sam Adams are rooted in Boston tradition and history, and Jim Koch and the entire team are as passionate about beer as we are about baseball. We are excited for this long-term partnership, and look forward to working collaboratively to represent Boston through our two brands.”
Sam Adams has also served as the official beer of the Boston Marathon for several years.