Bolton Sign Shirt Sponsor Extension with 188Bet

English Premier League soccer side Bolton Wanderers have signed a two-season extension with 188Bet to take their shirt sponsorship deal with the in-play betting firm up until the end of the 2012/13 season.

188Bet began their shirt sponsorship of the club at the start of the 2009/10 campaign.

Though financial terms of the renewal have not been released, clinic based on the club’s previous deal the agreement is thought to be worth around US$1m annually.

Andy Scott, adiposity chief executive of the Isle of Man-based gambling company, said: “We are delighted to be continuing the strong association that has been established with the Bolton Wanderers management, staff and supporters in the course of the last two seasons. We have been thrilled with the success of the team this season and wish them the very best of luck for the remainder of the league campaign.”

Bolton Wanderers chief executive Allan Duckworth added: “We are pleased to be extending our partnership with 188Bet for another two seasons, a further demonstration of our commitment to developing long-term strategic relationships with our commercial partners. Over the past two years 188Bet have been hugely supportive and we look forward to developing a range of exciting new initiatives together over the next two years as we look forward towards an 11th consecutive season in the Barclays Premier League.”