Black Dragon Tools Joins Leavine Family Racing as Associate Sponsor
February 6, 2014
Leavine Family Racing (LFR) have announced a one-year partnership with Black Dragon Tools as a full-season associate sponsor of the No. 95 Ford driven by Michael McDowell in the NASCAR Sprint Cup Series.
“At Black Dragon Tools, we take pride in being at the leading edge of industry innovation,” Ben Thompson, founder and chief operations officer of Black Dragon Tools, said. “We could not be more proud to partner with Bob Leavine and Leavine Family Racing for 2014. Leavine has put together an amazing team. Michael McDowell is an exciting driver and crew chief Wally Rogers is an experienced and innovative racing veteran.”
Under the new partnership, Black Dragon Tools has already outfitted Leavine Family Racing’s garage and pit box with their latest tools. The Concord, N.C.-based team will also use the company’s electronic testers as well as other various hand tools at the team facilities and trackside.
“Black Dragon Tools will have a direct and positive impact on Leavine Family Racing,” Jeremy Lange, vice president of marketing and partnerships at Leavine Family Racing said. “This is the kind of partner that is helping us to be a better team and to compete on and off the track.”
The partnership will kick off at Daytona International Speedway in February of 2014 when the NASCAR Sprint Cup Series opens the season with the 2.5-mile tri-oval.