Betting on Football set to double in size in 2018

Betting on Football 2018 – the world’s largest international football and betting trade conference – is set to double in size compared with its 2017 event.

The fifth edition of the show (20-23 March), which is organised by SBC Events, will feature numerous leading speakers from the worlds of football and betting, while 70% of the exhibition space at Stamford Bridge has already been sold.

Some of the major speakers include: Juventus F.C. Commercial Director Giorgio Ricci, Leicester City Head of Partnerships Engagement Harj Hir, Swansea City Global Head of Partnerships Mark Davies, Snaitech CEO Fabio Schiavolin, Danske Spil CEO Niels Erik Folmann and Pinnacle CEO Paris Smith.

Betting on Football is set to feature 1,500 senior delegates, over 200 leading industry speakers, 40 key sessions, three conference rooms and 40 exhibitors.

This year’s conference agenda has been deliberately shaped around the upcoming World Cup, with a full day’s track covering key topics such as engaging customers in a live environment, standing out in the social media battleground and preparing for ‘life beyond the bonus’.

SBC Founder Rasmus Sojmark, said: “Betting on Football continues to go from strength to strength and has firmly established itself on the calendar of sport industry events. We’re thrilled that this year’s conference is set to be twice as big as 12 months ago, and the names who will be speaking need no introduction. We’ll be announcing plenty more speakers over the next couple of months and we’re all really looking forward to a fantastic few days at Stamford Bridge.”

Fabio Schiavolin, CEO at Snaitech, added: “It’s almost five years that we’ve been attending and speaking at Betting on Football. We like the way SBC has been organising this event. We like the audience, and it’s a good opportunity to exploit the conference to network and talk about our experiences. We also like the choice of Stamford Bridge as a venue, which is a good way to underline the relationship between betting and football.”

The World Cup and Beyond is one of three main tracks on the first full day (21 March), alongside Betting on Innovation, a series of presentations by companies bringing an innovative product to market.

There is also Global Market Profiles with Betting on Football underlining its international appeal by delivering updates around seven of the biggest sports betting jurisdictions, including the new window of licensing opportunity in Spain, the move towards legalised sports betting in the US and preparing for a World Cup-free summer in Italy.

The second full day (22 March) will feature a Leadership track exploring the philosophy of gambling, the value of investment and the influence of ‘designer bets’, while the Customer Journey track will be on hand to discuss bridging the conversion gap, cross-selling to football punters, building the perfect customer environment and striking a balance between a smooth and safe registration process.

In addition to the five main tracks, SBC Events will also launch three specialist forums – The Affiliate Insider Bootcamp, Esports Insider Super Forum and SBC Sponsorship Forum, all of which double up as standalone events and individual tracks as part of the wider Betting on Football conference agenda.

The Affiliate Insider Bootcamp will deliver content ranging from digital marketing hacks to the latest innovative technologies, while the Esports Insider Super Forum will feature six panels and workshops focused on the challenges that exist within the worlds of traditional sports and esports.

Meanwhile, the invite-only SBC Sponsorship Forum, managed by former AC Milan Chief Commercial Officer Jaap Kalma, has been designed to bring football clubs and betting brands together to discuss opportunities in football.

Nielsen Sports, a leading provider of analytics and insights within the sports industry, has already confirmed its participation in the forum through Managing Director Marco Nazzari.