Benfica Signs Two Betting Partners Betano And Premier Bet

Sport Lisboa e Benfica and Betano have just sealed a partnership for the next three years.

Betano is the first sponsor to appear on the sleeve of the official jersey of the club’s football team, an historic debut which is scheduled for next Saturday in the Portuguese League. The sleeve sponsor will also feature in Benfica’s matches in all European competitions. The sports betting brand joins the restricted nucleus of partners with visibility on the club’s jersey.

In addition to this exposure on the club shirt, the collaboration between the two entities also involves a set of features and activations in Benfica’s various channels, mainly digital.

For Benfica CEO Domingos Soares de Oliveira, “This is a partnership with great dimension for the club, with a brand that is well established in sports and entertainment. Betano stands out for its innovation, especially on digital platforms, something with which we identify ourselves. The presence of Betano on the sleeves of Benfica’s official shirts will give even more exposure and visibility to our new Official Betting Sponsor”.

George Daskalakis, CEO of Kaizen Gaming added: ” We are delighted to announce our partnership with Benfica. The Eagles of Lisbon are an incredible organization with a rich history and we are proud to become the club’s official partner in the gaming space. Through Betano, Benfica fans will be able to engage with their favorite team at a new level. We are excited to begin working with this great club and its people, together with whom we aim to undertake common social initiatives like we do with every team we partner with. This sponsorship clearly highlights our strong commitment to the Portuguese market, a commitment that we are determined to continue showing via our sustained support to Portuguese sports and society.

The club has also signed a deal with Premier Bet, who will become the club’s Official Betting Partner in Angola and Mozambique.

The commitment between these two leading brands presents an opportunity for Benfica to strengthen its presence in the PALOP (Portuguese-speaking African countries) region, where it has a long-standing and strong connection sustained by a large fan base, allowing supporters to get closer to the Club with the opportunity to win prizes, access content and enjoy unique experiences.

Furthermore, this partnership forms a central pillar in Premier Bet’s ambition to become the number one online operator across Africa in the coming years. The brand already operates in sixteen markets on the continent with millions of users on its online platforms, and the strategy is to expand to more countries.

Domingos Soares de Oliveira, CEO of SL Benfica, said of the agreement: “This is an important partnership due to the strong ties that Benfica has with Angola and Mozambique. The glorious history of this club has been built with many athletes from these countries who have contributed to countless titles. We have millions of supporters who passionately support us in all PALOP countries. This partnership is, therefore, a way for us to get closer to these supporters. It is also the first Regional Partner under the scope of our international growth strategy. We are sure that this relationship will be long-lasting.”

CEO of GOAT Interactive, Christopher Coyne says: “Benfica are a legendary footballing name around the world, particularly in Portuguese speaking countries. Their success, both at a domestic and international level, over a long period of time, is phenomenal whilst their conveyor belt of talent from their academy marks them as the best in Europe for producing world stars. As Premier Bet looks to strengthen its position in Angola and Mozambique, we intend for this unique partnership with Benfica to help create brand fame and cut-through, as well as providing their millions of Africa-based fans with new and exciting ways to experience Premier Bet. We’re excited to bring this partnership to all Benfiquistas in Angola and Mozambique!”