beIN Sports The New Home Of The ATP Tour In Nine Asian Territories
February 9, 2022
beIN ASIA PACIFIC has expanded its rights for the ATP Tour to the following nine territories across the Asia region from 2022: Singapore, Malaysia, Brunei, Indonesia, Timor-Leste, Philippines, Thailand, Laos and Cambodia.
As part of the new rights agreement with the ATP and ATP Media, beIN’s flagship brand, beIN SPORTS, will deliver live coverage of the prestigious season ending Nitto ATP Finals and Intesa Sanpaolo Next Gen ATP Finals events, all nine of the high-profile ATP Masters 1000 events; all 13 of the ATP 500 events; and over 30 of the ATP 250 events, as well as the ATP Uncovered Magazine Show.
With beIN’s recent acquisitions of the two major Grand Slams – Australian Open and Roland-Garros – in 10 Asian territories, tennis fans in the region can now look forward to a phenomenal year of top-tier tennis across the beIN SPORTS network, which is available on major pay-TV platforms and beIN’s live-streaming app, beIN SPORTS CONNECT.
In its first live coverage of the recent Australian Open in Asia, beIN SPORTS offered unprecedented access to tennis fans by broadcasting all the main draw matches across 16 courts on beIN SPORTS CONNECT.
Mike Kerr, Managing Director of beIN Asia Pacific, said: “We are thrilled to expand our partnership with the ATP and ATP Media and strengthen our tennis offering in the region. Coupled with our recent acquisitions of the Australian Open and Roland-Garros, we are broadcasting more live hours than ever before across all screens, giving fans unprecedented access to some of the best tennis action in the world. We look forward to working alongside the ATP and ATP Media to widen the fan base and increase the engagement of the sport, players and tournaments.”
The expansion of the ATP Tour rights demonstrates beIN’s ongoing commitment to providing a wide array of premium sports content in the Asia-Pacific region. In addition to the 9 Asian territories, beIN currently holds the broadcast rights for the ATP Tour in Australia.