Special Reports: Eurosport

First-class content across a variety of media is always a major draw for advertisers, who also recognise the category of viewer that Eurosport has proved itself to attract. For 17 consecutive years, the flagship Eurosport channel has been the number-one pan-European TV channel for the top 20% of income earners in the continent. Sales and distribution partners are safe in the knowledge that in choosing Eurosport’s premium content, they have access to a premium and influential audience, some of Europe’s key decision-makers.

These areas of strength have together given the Eurosport Group a reputation of excellence and make its events wing, Eurosport Events, a reliable choice for international federations such as FIA when it comes to the organisation, management and promotion of their events. Acting as host broadcaster, producer and distributor for the FIA World Touring Car Championship since 2005, the successful partnership has recently been renewed for a second time until 2017, with the all-new FIA European Rally Championship also set to be promoted by Eurosport Events.

The evolution from Europe’s number one sports TV channel to Europe’s leading multimedia sports group has allowed Eurosport to continue offering the greatest variety of sporting events to an increasingly global audience. With a combined total of 5,000 hours of live broadcast across the Eurosport and Eurosport 2 channels and 24/7 coverage on Eurosport.com, the focus remains on getting sports fans to the heart of the action of the biggest and most prestigious tournaments,  championships and meetings worldwide. A mission which will undoubtedly guide the Eurosport Group in the next phase of its evolution.

For more information, go to www.eurosport.com and @Eurosport on Twitter.

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