Australian Open renews broadcast deal with beIN until 2024
February 1, 2018
The Australian Open has extended its broadcast partnership with beIN until 2024.
As part of the deal, beIN will broadcast lead-in tournaments, AO qualifying and the Laver Cup in the Middle East and North Africa (MENA). Tennis Australia will also provide quality original programming content year round, including match highlights, player, tournament and city profiles, plus behind the scenes footage.
beIN media group’s executive director of sports content, Daniel Markham, said: “beIN are delighted to continue our long-term relationship with Tennis Australia. Tennis is one of the central pillars of our premium sports content and today’s announcement cements beIN as the continuing long-term home of tennis in the Middle East and North Africa.
“The Australian Open is the perfect way to start the sporting year and we are very excited to bring this event to our audiences for the foreseeable future.”
Tennis Australia chief revenue officer, Richard Heaselgrave, added: “The extension of our partnership with beIN media group now includes the full eight weeks of the Australian summer of tennis, the brand new global event the Laver Cup, along with other quality original content throughout the year.
“BeIN’s commitment to their most comprehensive coverage of the Australian summer of tennis will allow our fans in the MENA region to follow the action right across Australia throughout December and January. With more channels, content and live feed capabilities, we will be able to tell a more compelling story that shows the power, passion and glory of tennis.”