Audi Named Automobile Supplier of IOC

The International Olympic Committee (IOC) has appointed Audi as the new automobile supplier.

They will equip the organization’s fleet in Lausanne plus international IOC events with Audi models.

In addition, there are plans to jointly develop projects, for instance in the area of Corporate Responsibility, within the scope of the suppliership.

The Volkswagen Group has supported the Olympic Games at various levels for a long time. The Group was the official vehicle partner of the Beijing 2008 Olympic Games and will again assume this role in 2014 at the Olympic Winter Games in Sochi. Furthermore, Audi is a partner of the National Olympic Committees in Germany, Finland, Russia and Switzerland.

“Through our cooperation with the IOC as the top-level global organization we aim to link our brand even closer with international sport,” says Luca de Meo, member of the Board of Management of AUDI AG for Marketing and Sales. “We’re going to shape many exciting joint projects in the future.”

The deal commenced on January 1, 2013 and will initially be in effect until the end of 2016 under the terms of the agreement. Audi is providing more than 40 cars to the IOC in Lausanne featuring a mix from Audi’s entire model range, from the Audi A1 through to the Audi A8L, plus the Audi Q5 hybrid and A8 hybrid. In addition, Audi will supply automobiles in support of international events such as the IOC session to be held in Buenos Aires in September.

IOC Director General, Christophe de Kepper, said: “The IOC is delighted to have Audi, a world renowned company, as its official automobile supplier and we look forward to developing further social responsibility initiatives with them in the near future as part of this agreement.”