ATX Open signs Tixr as ticketing partner

The ATX Open has partnered with Tixr for ticketing services for the WTA 250 tournament that takes place in Austin Feb. 22 to March 2, 2025, at Westwood Country Club.

The third edition of the ATX Open will include a new general admission ticket product, including, for the first time, junior GA tickets starting at $5. The tournament will use Tixr’s ticketing and eCommerce technology to offer interactive reserved seating and a highly visual, mobile-friendly purchase experience. The ATX Open is operated by DropShot LLC, which has run ITF-level tournaments in the region since 2019.

The new deal is the latest for Tixr, which continues to gain sports ticketing ground outside of the biggest North American sports leagues. The 11-year-old company has inked deals with World Wide Technology Raceway, Thrill One’s Nitrocross, and a handful of pro golf events in 2024.