ATP launches new PlayerZone to enhance digital experience for players
August 17, 2017
ATP, the governing body of men’s professional tennis, in association with Infosys, a global leader in consulting, technology and next-generation services, today announced the launch of a new ‘PlayerZone’ app and website.
The revamped PlayerZone, an extranet portal for ATP players, allows users to engage with each other and access information across a wide range of operational aspects related to life on Tour.
The PlayerZone is developed with best-in-class technology to be intuitive and more convenient, offering biometric login on the app. It also provides information on tournament entries and withdrawals, automated updates on match scheduling and results, rules and regulations, all the way to hotel information, transportation and visa requirements.
Besides simplifying the life of players on Tour, PlayerZone will also feature new prize money and tax data to ease tracking of earnings and facilitate compliance.
.@Forrester case study: How #InfosysNia platform helped ATP improve fan engagement with #data https://t.co/gKnAnrMauu #MoreATPwithInfosys pic.twitter.com/08CjmHGU6p
— Infosys (@Infosys) August 16, 2017
The new app will increase engagement with the next generation of players, provide a central portal of information as players’ progress through different stages of their career, as well as offer a forum to engage with the players’ support teams in a private and secure digital environment.
“The ATP World Tour is a truly global business, taking place in over 30 countries across six continents, and with players from over 100 countries,” said Chris Kermode, ATP Executive Chairman & President.
“We live in a world where immediacy and connectivity are integral to the success of our daily operations. With that in mind, we’re delighted to launch the new PlayerZone, in partnership with Infosys, which will not only greatly enhance our direct communication with our players and their support teams, but also help players navigate the demands of everyday life on Tour in the most efficient way possible.”
Rajesh Murthy, president of Infosys, added: “Over the last two years, innovation has been a key part of the Infosys-ATP partnership. It started with re-imagining 25 years of tennis data and 12 million data points, and today we are using best in class digital technology to power the PlayerZone portal.
“We are delighted to have successfully launched this portal, a first in the digital space in the sports industry for us. This was no mean task as players have specific requirements, and the ATP has numerous rules which needed to be incorporated.
“As part of our partnership, we developed a joint vision for ATP to become one of the most innovative and digitalized sporting organizations in the world and we are excited to be enabling them in this time of change.”