Aston Martin agree deal to become Red Bull F1 team’s title sponsor in 2018
September 25, 2017
Red Bull is set to race as ‘Aston Martin Red Bull Racing’ from the start of the 2018 Formula One season after agreeing a new title and innovation partnership with the car manufacturer.
Aston Martin branding will feature prominently across the Aston Martin Red Bull Racing team from the start of the 2018 season.
The new partnership will also see an Advanced Performance Centre opened at Red Bull Racing’s camus in Milton Keynes later this year.
The centre is expected to create 110 new jobs and will house Aston Martin’s design and engineering personnel responsible for future sports cars from the two companies.
Christian Horner, Team Principal of Red Bull Racing, said: “Our Innovation Partnership with Aston Martin has been a pioneering project from day one. Having conceived and created the remarkably successful Aston Martin Valkyrie together in 2016, we extended our relationship this year and are now delighted to further strengthen the partnership and see the team competing as Aston Martin Red Bull Racing in 2018.
“In addition, more than100 Aston Martin staff will service the new Advanced Performance Centre on our campus here in Milton Keynes and it will allow us to collaborate further with Aston Martin on special, equally innovative, new projects.”
BREAKING: A new #F1 era for @redbullracing and @astonmartin will start in 2018 ⬇️ https://t.co/NtiLxdmH7T
— Formula 1 (@F1) September 25, 2017
Aston Martin President and CEO, Andy Palmer, added: “Title partnership is the next logical step for our Innovation Partnership with Red Bull Racing. We are enjoying the global brand awareness that a revitalised Formula One provides.
“The power unit discussions (in Formula One) are of interest to us, but only if the circumstances are right. We are not about to enter an engine war with no restrictions in cost or dynamometer hours but we believe that if the FIA can create the right environment we would be interested in getting involved.”