AS Monaco signs Renault as major partner
August 8, 2024
AS Monaco and Renault, through Renault 5 E-Tech electric have announced their collaboration for the coming season.
The legendary Renault 5, marketed from 1972 to 1996, is back! Reinvented and revealed just a few months ago, Renault 5 E-Tech electric is Renault’s new 100% electric small city car. The French automotive brand, which aims to achieve carbon neutrality by 2040, has set its sights on making Renault 5 E-Tech electric its new pop icon.
By becoming a major partner of the Principality’s football club, Renault will enable Renault 5 E-Tech electric to be displayed on the front of the AS Monaco professional team jersey during the Champions League matches the Club will be playing this season.
The R5 logo will also be visible on the “pocket” of the Monegasque players’ tunics during their Ligue 1 matches, and will also benefit from high visibility at the Stade Louis-II, as well as on the Club’s various communication media.
This new partnership with a world-class group like Renault and their iconic and responsible Renault 5 E-Tech electric is further proof of AS Monaco’s appeal. We look forward to working together and helping each other achieve our goals.
As part of this collaboration, a fleet of over twenty Renault vehicles will be made available to AS Monaco. Finally, a number of activations between the two entities will enable the Monegasque club, backed by Renault dealerships throughout France, to reach all its supporters in France and in the Principality.
Laurent Aliphat, VP Renault Marketing Brand Content: “We are very proud to be partnering AS Monaco football club this season. We share strong ties, based on our history and our values. Founded over one hundred years ago, we are both entities with national and international reach. And we are both seeking to implement strategies with a focus on clean mobility. This partnership comes at a time that promises to be exciting and meaningful for both of us, with the launch of Renault 5 E-Tech electric, an iconic car inspiring real passion, and the centenary celebrations of AS Monaco.”
Thibaut Chatelard, Marketing & Revenue Director of AS Monaco: “Welcome to Renault and Renault 5 E-Tech electric in the great family of AS Monaco partners! As the Club returns to the Champions League next season, marked by the Centenary of our institution, we are delighted to be able to count on Renault’s support for our European campaign and throughout the exciting Ligue 1 season. This new partnership with a world-class group like Renault and their iconic and responsible Renault 5 E-Tech electric is further proof of AS Monaco’s appeal. We look forward to working together and helping each other achieve our goals.”