Arsenal FC teams up with Athletic Brewing Company
August 7, 2024
Arsenal FC has partnered with Athletic Brewing Company, America’s largest non-alcoholic brewery, who became the club’s first Official Non-Alcoholic Beer Partner.
Starting this August, this partnership will see cans of Athletic’s award-winning Run Wild IPA available throughout Emirates Stadium for all men’s and women’s matches. Additionally, Run Wild IPA will be served on draught at the club level.
Athletic will also invest in a marketing campaign featuring Arsenal players, and will run a series of promotions, including in-stadium sampling activations, social media giveaways, and VIP supporter experiences.
“As we continue to grow our footprint in the UK, we’re honoured to partner with Arsenal, an institution synonymous with not just English football, but the sport on a global stage,” said Bill Shufelt, Co-Founder and CEO of Athletic.
Juliet Slot, our Chief Commercial Officer, said: “I’m so pleased to welcome Athletic to our family. We’re all focused on moving forward after record-breaking seasons for both our men’s and women’s teams in 2023/24. New partners like Athletic are vital in supporting our growth so we can continue to invest in our teams and compete for major trophies.
“Our supporters remain at the heart of this journey, and with more matches coming to Emirates Stadium this season for both teams, we’re excited to work with Athletic to enhance our matchday offer with their brilliant non-alcoholic beer.”