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The Apps Keeping LaLiga Fans Engaged And Entertained Around The World; LaLiga Apps Pass 110 Million Downloads

April 16, 2020

The apps keeping LaLiga fans engaged and entertained around the world
  • There have been 110 million downloads of LaLiga’s various apps and users are increasing during this period of COVID-19 shutdown.
  • Options include football skill challenges or educational games for children.

With the majority of global sports competitions temporarily paused due to the COVID-19 pandemic, fans are searching for other means of entertainment. This has led thousands of people around the world to discover the family of apps that are run by LaLiga.

More than simply providing information on fixtures, clubs and players, the competition has developed several gaming and educational apps over recent years that allow users of all ages to discover the competition in a new way. The initiative has led to more than 110 million downloads, 80 percent of which come from outside Spain.

“At LaLiga we decided to launch as many apps and especially games as necessary to maximise the audience we reach and the engagement we get with our fans,” said Daniel Vicente, head of applications and games at LaLiga.

“We make different products available to fans, some with information about matches such as the Official App, others for fans more loyal to the competition such as LaLiga Fantasy Marca, for the little ones in the house, such as Educational Games or for the most casual fans around the world like Head Football LaLiga.”

Over 40 educative games
At a time when schools have been closed in many different countries, LaLiga’s approach has proven particularly relevant. The league’s Educational Games app is currently experiencing a surge in popularity as parents and carers look for new outlets to keep youngsters entertained in a productive manner.

Aimed at children between the ages of 4 and 11, the app, which was created alongside Edujoy, contains more than 40 games of varying difficulty, from maths puzzles to jigsaws to mazes to memory games.

There are nearly 3 million downloads already, with the highest percentage of users coming from Brazil. Iraq, Egypt, Morocco, Algeria and Mexico are among the other countries with the highest number of downloads.

To read the full piece and subscribe to the LaLiga Global Fútbol Newsletter, follow this link: https://newsletter.laliga.es/global-futbol/the-apps-keeping-laliga-fans-engaged-and-entertained-around-the-world

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