Anglian Holdings Supports Asia’s Oldest Football Tournament

Anglian Holdings, the multi-national corporation with diverse global investments, has announced that they will sponsor the Durand Cup soccer tournament.

The corporation have stepped in after telecoms brand Micromax withdrew at short notice and left the 125 year-old tournament without a sponsor.

Sandeep Narang, Chief Strategic Officer for Anglian Holdings, said: “We were shocked that Asia’s oldest and world’s third oldest tournament was struggling to find a sponsor.

“We heard about Micromax pulling out at the last minute. So we decided to pitch in to support the tournament. It was an emotional decision.”

Lt General VK Pillai, Durand Football Society Chairman said: “We welcome Anglian Holdings into the folds of the Durand Cup as a co-sponsor and appreciate their gesture of coming forward to promote the prestigious tournament. We look forward to a long association for promoting football in the country.”

The 12-team quarter-final league of the Durand Cup begins on 23 August, with the final due on 1 September.