American Airlines Center to Provide SpotlightTMS to Suite Holders

American Airlines Center, home to the NBA’s Dallas Mavericks and NHL’s Dallas Stars, has agreed a partnership with SpotlightTMS to provide SpotlightTMS to its suite and platinum customers as a value-added feature of its premium seating packages, the company announced today.

The SpotlightTMS Software as a Service (SaaS) application will enable American Airlines Center’s Platinum Premier members to manage ticket and suite inventory for 170 annual events, including the Dallas Mavericks’ and Dallas Stars’ home games, while measuring the business impact of these entertainment assets.

“We want to ensure that our suite and platinum customers have the tools they need to get the most value from their premium assets at American Airlines Center,” said Brad Mayne, president of Center Operating Company, the firm that operates American Airlines Center.“SpotlightTMS is very active across professional sports leagues and with the Association of Luxury Suite Directors, so it was the only software company we seriously considered. SpotlightTMS is being used so commonly by our peers that selecting the software for our corporate customers was an easy decision.”

According to Mayne, the premium seating industry has grown so much over the past ten years that the volume of ticket inventory held by corporations has become difficult to manage through outdated manual processes or internal systems. SpotlightTMS offers companies secure access through the Internet to manage these ticket inventories, distribute tickets, analyze the results of ticket usage and acquire additional tickets from multiple sources. The software also helps companies meet IRS and Sarbanes-Oxley compliance reporting requirements and avoid violating the Foreign Corrupt Practices Act – all of which, combined, result in billions of dollars in fines and penalties to U.S. companies annually.

SpotlightTMS enables corporations to increase sales effectiveness, reduce ticket fraud through role-based permission approval for ticket requests, and reduce administrative time and money. By providing SpotlightTMS as part of its premium suite and seating packages, American Airlines Center adds value to these packages and enables the venue’s Platinum Premier clients to increase revenue and ROI on use of their tickets and suites.

“By offering SpotlightTMS as a benefit to its premium customers, American Airlines Center is not only adding value to ticket and suite investments, but enabling these companies to validate the business impact of these assets,” said Tony Knopp, SpotlightTMS CEO and co-founder. “At renewal time, this can be a powerful endorsement of the impact corporate entertaining can have on the bottom line.”

Cloud delivery of the software means that American Airlines Center’s corporate customers do not need to invest in additional hardware, or handle software installation, set up or maintenance. The benefits of SpotlightTMS can be realized immediately.