Amazon adds AVP Beach Volleyball rights to Prime Video streaming service
December 15, 2017
The Association of Volleyball Professionals (AVP) announced Amazon Prime Video as its worldwide distribution rights partner to leverage the platform’s global audience.
As part of the partnership, Prime Video will deliver live coverage of AVP Pro Beach Volleyball Tour globally, except China, through to 2020.
Prime members will also be able to enjoy on-demand access to completed matches, including all finals, highlights and additional content. Prime Video will stream the men’s and women’s finals to viewers outside of the U.S., and one final match per event to Prime members in the U.S.
Donald Sun, managing partner, AVP said: “We are thrilled to team up with Amazon Prime Video on this revolutionary streaming deal – the first of its kind in our sport’s history.
“As the media landscape continues to expand towards the digital space, the AVP is proud to join forces with Amazon in offering sports fans the opportunity to watch the best in beach volleyball throughout the season.”
Jim DeLorenzo, head of sports, Amazon Video said: “Our goal is to deliver compelling content to Prime members and give them options to watch when, where and how they prefer.
“We are thrilled to partner with the AVP and excited to bring live pro beach volleyball to our customers around the world.”