Alanic Named Official Compression Partner of Basketball Australia

Basketball Australia (BA) have announced a new partnership with Alanic International that will see the Australian owned company become BA’s Official Compression Partner, servicing the Women’s National Basketball League and high performance programs.

Under the four-year deal, Alanic International will supply its next generation compression range – the Cloak Series – to WNBLclubs, the Boomers and Opals, Emerging Boomers and Emerging Opals, the Emus and Gems Under 19 teams and the Under 17 boys and girls teams. 

Basketball Australia Chief Executive Officer Kristina Keneally said: “Alanic International has forged a worldwide reputation as the invisible hero of compression manufacturing, boasting a proven track record of manufacturing for industries, promotional companies and brands throughout the US, Australia and Europe,” Ms Keneally said.

“Now, Alanic International is bursting onto the world stage in its own right with its Cloak Series range, which will deliver top quality compression wear using the latest technology to our elite programs and WNBL clubs.

“Basketball Australia is excited to partner with Alanic International under this multi-year deal, and pleased to support our professional athletes’ performance and recovery needs with the highest quality, custom made compression gear.”

Kevin Painter, National Sales Manager of Alanic Asia Pacific said: “Basketball Australia has a proud record of success both on and off the court; the synergy between our two brands is perfect as BA builds for Rio 2016 and we continue to grow our global retail brand.

“We are inspired by the incredible talent, spirit and drive shown at all levels of Australian basketball, and we’re excited to provide BA’s athletes with the next generation of compression and recovery garments to ensure they can perform at their best.

“We will look to leverage from this partnership by exploring similar relationships with clubs and associations throughout Australia and the US with a focus on building strong brand recognition within the sport.”