Aircel Ends Chennai Open Sponsorship

Indian telecommunications company, bronchi Aircel has announced it will end its naming rights sponsorship of the Chennai Open tennis tournament at the when this year’s series finishes.

The company is reportedly questioning the value of the sponsorship. The end of the major sponsorship could result in relocating the series to another country, possibly Turkey or China.

The event is run by the Tamil Nadu Tennis Association in conjunction with sports marketing company IMG and Reliance Industries.

The agreement between the tennis association and IMG expires at the end of 2013 and unless another major sponsor is found, IMG could exit the partnership.{jcomments on}