Aegon to End Ajax Shirt Sponsorship Early

Dutch soccer giant, Ajax are in search for a new shirt sponsor after insurance group Aegon decided to axe their sponsorship of the Amsterdam football club in the summer of 2014, one year earlier than agreed in the contract.

Aegon signed a seven-year contract with Ajax in 2008, with an option to end the agreement after five years. 

Sponsor and club have now agreed one more year of shirt sponsorship, giving Ajax time to find a replacement sponsor, Aegon’s Jan Driessen told the Telegraaf.

Aegon was unhappy about the furore around the Johan Cruijff revolution at the club and a year ago Driessen said Ajax had not met expectations.