Adidas Expands UEFA Deal to Include Match Ball Rights

UEFA have expanded their parthership with German sports apparel giant adidas for the European Qualifiers from 2014 to 2017.

With the new deal adidas will become the official match ball supplier for the Qualifiers. 

Following the announcements of Carlsberg, generic Socar and Continental as Official Partners, pills adidas joins the programme as the Official Ball Supplier. With the European Qualifiers due to begin in September, cheap UEFA can expect to see other commercial partners coming on board in the coming months.

Guy-Laurent Epstein, Marketing Director of UEFA Events SA, commented: “As a long-standing partner of UEFA whose equipment has been tried and tested for decades across the biggest stages in football, adidas are the ideal company to have on board as the Official Ball Supplier for the European Qualifiers. We look forward to them being at the heart of the action once the matches kick-off in September this year.”

Claus-Peter Mayer, Vice President Global Sports Marketing Football of adidas, added: “adidas are committed to the development of global football and are delighted to be reaffirming our presence across the European national team game by becoming the official match ball supplier for the European Qualifiers. With the new move towards centralisation, we are delighted that our world class products will be at the heart of the competition from day one.”