AC Milan announces Asian betting brand Vwin as first official regional partner
January 9, 2018
Serie A football club AC Milan has announced an official multi-year partnership with Asian online betting brand Vwin.
Vwin has become the Italian team’s first official regional partner and will work with Milan in Asian countries to launch customised marketing campaigns.
The partnership is set to be developed via multiple strategic tools including the use of Milan’s brand and image to promote Vwin’s services, digital media exposure opportunities and other activities tailored specifically to the Asian market.
VWin’s COO, Mr. Eric, said: “We are excited to collaborate with AC Milan, I am convinced this will be a successful partnership for both sides. We can’t wait to share the future that awaits us”.
AC Milan’s Chief Commercial Officer Lorenzo Giorgetti, added: “We are proud to welcome VWin, leader in the online betting industry in the Asian territory, in AC Milan’s family of partners.
“Vwin is our first Regional Partner in Asia. This agreement represents to our club a first and important step in the development of our commercial strategy on this key market.”