50 Sponsorship Deals of the Week: 29/01/12 January 30, 2012 1 Nestlé Sponsor IAAF Kids Athletics Programme Friday, 27 January 2012 2 Mazda Become Official Car of Houston Dynamo Friday, 27 January 2012 3 PlaceMakers Secures Sponsorship of New Zealand Teams Competing in Super Rugby Friday, 27 January 2012 4 Olympic Medalist Natalie Coughlin Becomes US Ambassador for Pantene Friday, 27 January 2012 5 National Car Rental Becomes Official Rental Car of the PGA Friday, 27 January 2012 6 Mexican Team Chivas Extend Deal with Boost Mobile Friday, 27 January 2012 7 Nascar’s Penske Racing To Continue Longtime Sponsorship with Snap-on Tools Friday, 27 January 2012 8 Former US Open Champion Jim Furyk Gets New Energy Sponsor Friday, 27 January 2012 9 LiveOn to Sponsor IndyCar’s Michael Shank Racng Friday, 27 January 2012 10 MillerCoors Continues Deals with NASCAR & Penske Racing Thursday, 26 January 2012 11 Electronics Giant LG Renews Deal with NCAA Thursday, 26 January 2012 12 Accenture Becomes Official Technology Partner of Six Nations Thursday, 26 January 2012 13 DB Schenker Becomes Global Logistics Partner for International Triathlon Union Thursday, 26 January 2012 14 Sharp to be Official Partner of talkSport for Euro 2012 Thursday, 26 January 2012 15 Golfer Tommy Gainey Extends Partnership with A.O. Smith Thursday, 26 January 2012 16 British Sprinter’s London 2012 Dream Still Alive after Securing Sponsorship Deal Thursday, 26 January 2012 17 Premiership Rugby Agree New Deal with Tour Operator InspireSport Thursday, 26 January 2012 18 Santos Extends Title Sponsorship of Cycling’s Tour Down Under Thursday, 26 January 2012 19 Major Champion Golfer Stacy Lewis Signs Sponsorship Deal with Marathon Petroleum Thursday, 26 January 2012 20 MMA Fighter Nathan Bryant Agrees Partnership with Remember the Miners Thursday, 26 January 2012 21 Samsung to Continue Title Sponsorship of Diamond League for 2012 Season Wednesday, 25 January 2012 22 Puma Agree Sponsorship Deal with Palermo Wednesday, 25 January 2012 23 Peter Schmeichel Becomes Ambassador for Carlsberg Wednesday, 25 January 2012 24 Richard Childress Racing Continues Long Term Partnership with BB&T Corporation Wednesday, 25 January 2012 25 PGA Acquires Official Cleansing Company & Renews Deal with Lead Apparel Partner Wednesday, 25 January 2012 26 Chip Ganassi Racing Teams Gains New Sun Care Sponsor Wednesday, 25 January 2012 27 Northwestern University Athletics Gets New Bank Sponsor Wednesday, 25 January 2012 28 Personal Care Brand Dial for Men Becomes Presenting Sponsor of 2012 Spartan Race Wednesday, 25 January 2012 29 Visa Europe to Sponsor London 2012 Media Centre Tuesday, 24 January 2012 30 English Cricketer Stuart Broad Secures New Logistics Sponsor GAC Tuesday, 24 January 2012 31 Inter Milan Get New Polish Sponsor Oknoplast Tuesday, 24 January 2012 32 NHL’s All Star Weekend Receives Highest Amount of Sponsorships Since 2007 Tuesday, 24 January 2012 33 Manchester City’s Nigel de Jong Joins Puma’s Star Studded Roster Tuesday, 24 January 2012 34 Snowboarding’s Winter Sports Series to be Sponsored by Jones Soda Tuesday, 24 January 2012 35 Jamaica National Soccer Team Secure New Shirt Sponsor Kappa Tuesday, 24 January 2012 36 Nissan Co-Title Sponsor Pro Cycling Team Tuesday, 24 January 2012 37 Henkel Corporation to Sponsor Three Extreme Athletes During 2012 Winter X Games Tuesday, 24 January 2012 38 NHRA Extends Sponsorship with Fram Group Tuesday, 24 January 2012 39 Usana Health Sciences Renews Deal with US Speedskating Tuesday, 24 January 2012 40 Northampton Saints Continues Longest Shirt Sponsorship Deal in Elite Sport Monday, 23 January 2012 41 Audi Extends Partnership with Federation Internationale de Ski Monday, 23 January 2012 42 German Team Fortuna Dusseldorf Signs Betting Partner Monday, 23 January 2012 43 Stobart to Sponsor RFL’s Super League in 2012 Monday, 23 January 2012 44 Merrill Lynch Wealth Management Becomes Presenting Sponsor of the Senior Bowl Monday, 23 January 2012 45 UnitedHealthcare Pro Cycling Team Get New Corporate Sponsor Monday, 23 January 2012 46 A-League’s Wellington Phoenix Signs Deal with Betting Agency Monday, 23 January 2012 47 Gaspari Nutrition Sponsor Obstacle Racing Series’s Spartan Race Monday, 23 January 2012 48 Ayre Claims Warrior Deal Will Secure Liverpool FFP Obligations Friday, 20 January 2012 49 Eurosport Renews Sponsorship Of Sport Industry Group Awards Friday, 20 January 2012 50 Kia Motors Extends NBA Partnerships Friday, 20 January 2012 More for you ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series NFL appoints Claire Parnell as senior director, international communications Bundesliga returns to Middle East and North Africa after two year break StreamAMG appoint new directors