49ers Invest in Vertical Mass

National Football League (NFL) outfit the San Francisco 49ers have become the first sports team to invest in data management startup, shop Vertical Mass. The injection was made during the summer during the startup’s funding round, seek with the nature of the investment recently confirmed.

The company offers a data management and cross-referencing system to improve B2C marketing and sales efficiency.

Vertical Mass have recently branched out into the sports industry, having previously prioritised their development in the music industry.