4 Essentials to Maximize Your Digital Sponsorship Inventory - Tal Vinnik PDF Print E-mail

Optimized-Screen_Shot_2017-04-26_at_10.03.30From venue naming rights to players’ jerseys to in-venue apps, brands are putting their names all over everything. Sponsorship is already outpacing marketing and advertising in growth, reaching over 

Successfully Activating Sporting Sponsorships - Nicholas Reynolds, Populous PDF Print E-mail


The Telegraph Business of Sport conference saw some of the biggest brands in the UK come together to discuss the future of business in sport. Here, Nicholas Reynolds, Populous Director and Founder of their in-house brand activation agency Activate, reflects on a panel exploring the activation of sporting partnerships.

It isn’t often that...

Car Industry Sponsorship - Simon Rines PDF Print E-mail

SimonRines1The car industry is one of the traditional main players in sponsorship having invested in sport heavily from the 1960s onwards. To a large extent, the industry’s sponsorship expertise was gained through its partnerships in motorsports, where car manufacturers have been important suppliers.

Indeed the industry is virtually embedded in a...

When Sponsors Go Native - Steven Falk PDF Print E-mail

StevenFalkCroppedThe commercial value of brand association through sponsorship is undoubted.

In an era where broadcast media rights are sold collectively and ticket sales can be increased only by adding premium hospitality services, sponsorship is often the only strand of commercial revenue that sports clubs can grow solely through their own...

Why Sponsors of Small Teams Have to Become Active Themselves - Sonja Kreye PDF Print E-mail

Sonja_KreyeUnlike big sports clubs, small regional teams usually have no direct contact person for sponsoring partners.

If you as a sponsor have any special requests, they might remain ignored or are moved due to lack of time.

Therefore you should become active yourself. Get in contact with your partner, instead of waiting until someone from the...

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