Nicholas Whittle
Sampling the experience for free – is this the way to broaden the appeal and increase the customer base? PDF Print E-mail
Nicholas Whittle

nw2

The majority of us will have been to a supermarket and tried a free sample of cheese or even a thimble full of new age wine. Why do we engage in this behaviour …? The perception is that we are gaining an ‘experience’ without losing (i.e. costing us); with the hope of persuading us to purchase. In an unprecedented move for a British spectator sport,
 
Horse Racing – a mass market appeal for brands PDF Print E-mail
Nicholas Whittle

nw2

I am not bias, medic but horse racing is the greatest sport in the world! Officially it is the second biggest sport in Britain after football in terms of TV audiences,

 


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