Expert Columns
Was our Norwich City Shirt Sponsorship Worth it? - James Draper PDF Print E-mail
Expert Columns


By James Draper (Founder and CEO, bidstack)

bidstack sponsored the back of Norwich City FC's shirt, for the 2016/17 EFL Championship season - and I thought it would be worth highlighting the benefits it's given us. All in all, I'd state it's...

3 Must-Dos When Ticket Sales Are High - Tal Vinnik PDF Print E-mail
Expert Columns


By Tal Vinnik (Senior Content Manager, Umbel)

When your job is to sell seats and fill stands, certain factors (you can’t control) can make that job a whole lot easier. Maybe that can come in the form of a newly competitive team on a winning streak or maybe...

4 Secret Ways The Most Successful Sports Teams Are Using Data - Shannon Parks PDF Print E-mail
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By Shannon Parks (Senior Product Marketing Manager, Umbel)

Long gone are the days of a professional or collegiate sports team hoping for a winning season in order to sell tickets.

Brexit Gives British Football a Golden Opportunity: Let’s Take it PDF Print E-mail
Expert Columns


By Steve Parish, Chairman of Crystal Palace Football Club.

This is not a political column. It isn’t an argument about ‘Leave’ or ‘Remain.’ It’s just that we are where we are: Britain is exiting the European Union and every industry should be preparing for what lies ahead. Football is no different. Do things right and the post-Brexit future will be a...

How Far has Women’s Sport Come in the Past 20 Years? PDF Print E-mail
Expert Columns


By Adam Paker

It was 20 years ago when the idea first came into my head. I was getting by in the City at the time, but decided I really wanted to work in the sports industry. I got a lucky break soon after and have remained ever since in the exciting, crazy and occasionally disheartening world of sports.

Reflecting on this long involvement, what...

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