Expert Columns
Serie A Rights Tender Upcoming - Fabio Guadignini, PDF Print E-mail
Expert Columns

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It’s bound to be of one of the hottest springs for Italian media, with the assignments of the TV rights of Series A, Serie B and Champions just round the corner.

Tomorrow, Lega Calcio Serie A will publish the main guidelines of its next audio-video rights tender for the 2018-2021 period. The new tender should be substantially...

 
The ITV Racing app - and how Monterosa Powered The Cheltenham Festival PDF Print E-mail
Expert Columns

BEN

It has been a busy start to the year for everyone at Monterosa across entertainment and sport, and following the climax of the jump season on St Patrick’s Day - The Gold Cup, we wanted to share more about what makes everything we do that little bit special. In the last few weeks we’ve launched the fan companion app for

 
Social Media Sport Marketing in China - Victor Choy, Senior VP HaiQiu Sports PDF Print E-mail
Expert Columns

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In line with the rest of the world, social media in China has exploded; what sets our market apart is that the dominant platforms are largely unknown outside the country. We are now witnessing social media growth alongside unprecedented investment and expansion in sport in China, especially across domestic sports leagues. This is a heady combination...

 
The Rise and Rise of Social Betting - Sadok Kohen PDF Print E-mail
Expert Columns

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Sport and gambling have always enjoyed a close relationship, with highlights in the sporting calendar often accompanied by headlines of punters who didn’t just enjoy their team’s win but a financial one too.

When it comes to betting within sport, there are two main reasons to do it; one is to win money, the other is to enhance the sporting experience...

 
Australia Serves up New Year Tennis Twist! by Richard Breslin and Paul Henry, Populous PDF Print E-mail
Expert Columns

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The New Year sees Australia welcome the world’s biggest names in tennis.

Along with playing host to Internationals and the season’s first Grand Slam, Australia is among the countries showcasing new tennis formats at some unexpected venues.

Paul Henry talks about this much-loved sport and how the flexibility and functionality of arenas means...

 
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