Sports Technology
Why Push Notifications are Perfect for Sports Apps - Raman Sidhu, VP Business Development, Beemray PDF Print E-mail
Sports Technology

BeemrayColumn2Some say push notifications are intrusive, a bad way to market. Some say push notifications lead to app lead to app removal. Some simply stay away. The facts tell a different story.

A recent study from eMarketer showed app retention rates are more than double for those who are recipients of push notifications, over non recipients...

 
The Argument For A New Commercial Model Pt II - Ben Wells PDF Print E-mail
Sports Technology

ben-wellsSo what does the new model look like? In my last post I argued that football clubs (and sporting organisations in general) needed to react to multiple rapidly-evolving dynamics around it to create a new commercial model. This model is absolutely predicated...

 
5 Things To Know About Super Bowl 49 - Seven League PDF Print E-mail
Sports Technology

SuperBowl2015The Superbowl, prostate America’s biggest sporting event, view is over and for those of you dwelling in the UK we’re here to bring you up to date with the good, the bad and the statistics from last night’s game. 

The New England Patriots now hold onto the Vince Lombardi trophy for the next 12 months, after an exciting 28-24 victory over defending champions Seattle Seahawks… but what happened online?

Read the full blog HERE.

 
Social Media in Sport: Still More Emperor’s New Clothes Than Brave New World - Simon Chadwick PDF Print E-mail
Sports Technology

SimonChadwick_ECThere do not appear to have been any exclamations of “Je suis Torben” on social media over the last few weeks.

This suggests that, in spite of the tragic and abhorrent events that have recently hit Paris, there are after all some limits to free speech.

Torben Aakjaer from Denmark, a country often portrayed as the home of...

 
The Argument For A New Commercial Model - Ben Wells PDF Print E-mail
Sports Technology

ben-wellsWe're living through unprecedented upheaval. Economic pressures and a relentless technological revolution are driving rapid change in customer expectation.

These factors have spawned Google's "Generation C", whose media consumption is unrecognisable from any previous generation.

The desire to have a say in shaping the story, in sharing that...

 
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