|Laurent-Eric Le Lay - Chairman & CEO, Eurosport|
|Profile of the week|
Monday, 04 April 2011 08:50
Laurent-Eric Le Lay, Chairman and CEO of Eurosport, has a breadth of experience working in both television and the Internet. After receiving an Advanced Diploma (DESS) in Finance from the Université de Paris 2 in 1989, he went on to obtain a Masters in Media Communications from the École Supérieure de Commerce in Paris (ESCP) in 1990. Le Lay’s career began in 1990, working as a Management Co-ordinator alongside the Director General of Carat TV.
Joining Eurosport in 1993, he created Audiotel, a sports rights sales agency, and oversaw the creation of the Spanish version of Eurosport. In 1999, Le Lay launched eurosport.com and took charge of Eurosportnews in 2001. At the beginning of 2002, he was Assistant Director General for Eurosport France also in charge of sports rights purchasing for the TF1 group.
In September 2003, he was appointed Director General of the Eurosport group, managing its television output. In December 2006, he became Chairman & CEO of the Eurosport group.
To what do you credit Eurosport's rise from being a single TV channel to the leading European multi-media platform?
Innovation and new technology are key drivers in the group’s development strategy. We have been able to anticipate these changes faster than national broadcasters and make the right development decisions to evolve from a channel to the leading pan-European multimedia platform.
What new initiatives does the group plan to introduce to make sure that this position doesn't come under threat?
We will continue to expand globally, embrace technology, establish strong partnerships with industry leaders and most importantly provide sport fans with the best sports coverage, programmes and services to keep them passionate about our brand. There is no other sports media group today that does what we do.
How important is it to Eurosport to continue its progression in the global market, rather than Europe alone?
Global Expansion has always been, and always will be, a key pillar in our development strategy. The digital world is a world with no boundaries, therefore, global expansion to leverage our different multi-media platforms and strong content remains a key priority for the group.
Eurosport is currently going through a major identity change, what was the incentive behind Eurosport-emotions transition?
We believed the time was right to modernise and energise our brand to reflect our position as the leading provider of live sports in Europe. Eurosport covers the widest variety of sports of any media in Europe, over 150 different disciplines across our platforms, and we have integrated this diversity into our branding to underline that we are the brand for all sports.