|OVO Energy Named Tour of Britain’s Title Sponsor|
Thursday, 20 April 2017 11:00
London, 20 April 2017 - OVO Energy today announces its title sponsorship of the Women’s Tour 2017 and Tour of Britain 2017, the most prestigious professional road races in the UK cycling calendar.
Covering 1,900 kilometres with more than 200 competitors, two million spectators and 14 million television viewers, the Tours give British cycling fans unparalleled access to watch the world's best teams and riders competing on their doorsteps, including Team Sky, Wiggle HIGH5 and BMC Racing.
The new title sponsorship will see the events named the OVO Energy Women’s Tour and the OVO Energy Tour of Britain; and, for the first time ever, the coveted leader’s jersey will turn green.
OVO Energy will also sponsor the 2017 Tour Ride, which gives amateur riders the opportunity to take on the challenge of a route inspired by the Women’s Tour.