Liverpool Ladies Announce Landmark Shirt Sponsorship Deal With Avon Share PDF Print E-mail
Football / Soccer

LFC Ladies

By Christian Radnedge

Liverpool Ladies FC have announced a new shirt sponsorship with cosmetics company Avon Products Inc, marking a new landmark in women’s football.

The three-year deal sees company become the first female-focused brand to sponsor a top flight ladies football team in the UK, while also being Liverpool Ladies’ first independent shirt sponsor.

Avon takes the place of Standard Chartered, which is the main shirt sponsor of Liverpool Football Club as a whole.

The new sponsor will get their first outing on Sunday when Liverpool take on Yeovil Town at Huish Park in the Women’s Super League Spring Series.

Billy Hogan, Liverpool FC’s managing director and chief commercial officer, said: “We are thrilled to welcome Avon to the Liverpool Ladies FC family as their first principal partner.

“Avon is an iconic women’s brand with a rich history and shares the same core values as Liverpool Ladies Football Club. We are looking forward to a fruitful partnership that will help bring women’s football to the top of the agenda.”

Liverpool Ladies manager Scott Rogers added: “We are delighted to be able to team up with Avon ahead of the WSL Spring Series. It’s an exciting time for the team and we hope that the partnership will help to inspire the next generation of female footballers.”

Avon will also become the club’s principal partner and official beauty partner. Andrea Slater, general manager of Avon UK, said that the partnership was another step forward in women’s football.

“Avon’s purpose is to inspire and create a world with more empowered women,” Slater said. “This sponsorship aims to inspire women all over the world to drive real change in women’s football – breaking down social barriers, challenging stereotypes, and empowering young girls and women to play the sport that they love.

“This sponsorship is another stride forward in our support for women and one that we’re approaching with whole-hearted commitment as we embark on this new and exciting venture together.

“The teams and professionals we have spoken to on this journey are truly inspirational women, working together to achieve their goals, and we are very excited to be sponsoring Liverpool Ladies Football Club and supporting the women through all of their future successes.”


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